RIHANNA ANTIDIARY

USA | International

A major cross-platform experience to launch Rihanna’s 8th album, ANTI. Created with Punchdrunk and Samsung USA.

ANTIdiary told the story of Rihanna’s journey through a series of rooms, each being an enigmatic representation of chapters of her life, leading to the mysterious 8th door and unlocking the new album.

I was creative lead for Punchdrunk, conceptualising the project and working with multiple production companies to lead the creative over a series of TV spots, an intricate digital experience and live theatrical interventions that appeared across the USA.

Bronze winner at Cannes Lions 2016.