ABSOLUT SILVERPOINT

London

An app game that unfolded into a live experience, drawing audiences into a real-world adventure across London. Created for Punchdrunk with Absolut, Silverpoint was played by 20,000 over its three-week run.

As director of Silverpoint I collaborated with games company Somethin’ Else to design the addictive app at the core of the game and created the multi-location live show, from intimate one-on-one encounters to an epic finale in a derelict theatre.

Silverpoint won multiple awards including:

2016 Digital Dozen: Breakthroughs in Storytelling award from Columbia University School of the Arts

2016 Compelling Content at the Marketing Week Awards

2016 Highly Commended  in the Branded Content category at the Marketing Society Excellence Awards

2015 Most Innovative Use of Content and The Chairman’s Award at the Drum Content Awards